Category Archives: ad exchanges
ad exchanges
NMA coverage on Private market places
Exchange private marketplaces piece in New Media Age Continue reading →
Filed under ad exchanges, digital, media, Technology
Tagged as ad exchanges, FT, Guardian, Vivaki, Vivaki Nerve Center
The importance of centralised re-targeting – An AOD view.
A piece written by Paul Silver and Geoff Smith, two of the best in the exchange business, around re-targeting Continue reading →
Filed under ad exchanges, digital, media, people, Technology
Tagged as display, exchanges, re-targeting, RTB, Vivaki, Vivaki Nerve Center
Dataxu buys Mexad – Mathmen just went back to Madmen
Mexad bought by Dataxu, the algorithm seems to have lost out to people and strategy Continue reading →
Filed under ad exchanges, digital, media, Technology
Tagged as Dataxu, DSP, exchanges, Google, Invite, mexad, trading, Vivaki, Vivaki Nerve Center
2012 Watching change and the future
Watching the future in 2012, a review of some key trends and predictions Continue reading →
Filed under ad exchanges, Creative, digital, media, mobile, Uncategorized
Tagged as Apple, connected TV, digital advertising, Google, predictions 2012, search, video advertising, Vivaki
Audience On Demand is hiring..
Audience On Demand is hiring new roles Continue reading →
Filed under ad exchanges, Creative, digital, media, people, Technology
Tagged as audience on demand, Mediavest, new hires, razorfish, starcom, Vivaki, Vivaki Nerve Center, zenithoptimedia
Exchangewire 2011 Panel: Whither the Media plan?
A video from the Publisher and Trading panels at Exchangewire. I was on the first panel with Nigel Gilbert, Martin Kelly and others talking about whether we think the media plan will continue into the future and how different it … Continue reading →
Filed under ad exchanges, Creative, digital, media, mobile
Tagged as ad networks, ad trading, exchanges, exchangewire, Microsoft, re-targeting, Vivaki, Vivaki Nerve Center
Balancing short term demands with long term strategy
How do organisations make long term decisions on the back of short term commitments Continue reading →
Filed under ad exchanges, digital, media, people, Technology
Tagged as Google, Microsoft, technology, Vivaki, Vivaki Nerve Center, yahoo, zenithoptimedia
My piece in Exchangewire on AOD going mobile
Audience On Demand strikes first mover deal with Admob inventory in Google Adex Continue reading →
Filed under ad exchanges, digital, media, mobile, Technology
Tagged as Adex, adexchanges, Admob, Google, Vivaki
Campaign Forum piece on Fru Hazlitt AOP speech
Marco Bertozzi in Campaign Magazine Forum section 26.10.11 After the presentation by Fru Hazlitt at the AOP forum I was asked to to comment on the idea that data was suffocating clients. Almost all people I spoke to felt the … Continue reading →
Filed under ad exchanges, digital, media, Technology
Vivaki Nerve Center Partnerships with Evidon and Weborama
I thought I would add in the releases around Evidon and Weborama in case some people are not subscribed to the various news sources. They are exciting partnerships, Evidon in the area of privacy and Weborama around data, tech and … Continue reading →
Filed under ad exchanges, digital, media, Technology
Tagged as Data, Evidon, partnership evidon, partnership weborama, trading desks, weborama
