Category Archives: ad exchanges
ad exchanges
Vivaki Nerve Center Partnerships with Evidon and Weborama
I thought I would add in the releases around Evidon and Weborama in case some people are not subscribed to the various news sources. They are exciting partnerships, Evidon in the area of privacy and Weborama around data, tech and … Continue reading →
Filed under ad exchanges, digital, media, Technology
Tagged as Data, Evidon, partnership evidon, partnership weborama, trading desks, weborama
Smart Agencies Understand the Partnership Imperative
Simon Birkenhead, Global Agency Leader at Google talks about the importance of partnering in agency / publisher / tech company relations with a focus on VivaKi and Google Continue reading →
Filed under ad exchanges, digital, media, people, Technology
Tagged as Digitas, Google, maurice levy, Mediavest, razorfish, simon birkenhead, starcom, Vivaki, Vivaki Nerve Center, zenithoptimedia
A week at The VivaKi Nerve Center
A week at The VivaKi Nerve Center, a lot of work focused on The Pool, Audience On Demand and partnerships Continue reading →
Filed under ad exchanges, digital, media, mobile, people, search, Technology
Tagged as ad exchanges, Appnexus, curt hecht, data privacy, exchangewire, Google, Invite, media agency, media owners, Microsoft, quantcast, The Pool, Vindico, Vivaki, Vivaki Nerve Center, xaxis, zenithoptimedia
My Microsoft video pre Exchangewire conference
A video I have done for Microsoft blog in advance of the Exchangewire conference. Continue reading →
Filed under ad exchanges, digital, media, people, Technology
Trader talk on Agency Trading Desks @exchangewire
My podcast with Exchangewire on the industry Continue reading →
Filed under ad exchanges, digital, media, mobile, Technology
Tagged as ad exchanges, ATD, digital media, exchangewire, Vivaki, Vivaki Nerve Center
Trading Desks are in for the long haul, not the sale.
Why you should be comfortable with a Trading Desk as a client Continue reading →
Filed under ad exchanges, digital, media, Technology, Uncategorized
Tagged as ad exchanges, Data, dsps, Invite, media, technology, triggit
Data: The new Wild West
My first guest blog from @thePaulsilver, one of the leading names in the exchange space. The views are those of the blog (me and Paul!) not VivaKi. Continue reading →
Filed under ad exchanges, digital, media, people
Tagged as ad exchanges, Data, data privacy, media buying, WPP
The Trouble with Trading Desks is that..
This trading desk debate needs some balance. Continue reading →
Filed under ad exchanges, digital, media, Technology
Tagged as exchangewire, trading desks
Exchangewire coverage of the expansion of Audience on Demand
Audience on Demand expands into France, Exchangewire coverage Continue reading →
Filed under ad exchanges, digital, media, Technology
Tagged as ad exchanges, AOD, audience on demand, Marco Bertozzi, Vivaki, Vivaki Nerve Center
Data accuracy, not data privacy
Lets talk as much about data accuracy as privacy, consumers want to be represented correctly Continue reading →
Filed under ad exchanges, digital, media, people, Technology
Tagged as advertising, Data, data privacy, Evidon
