Category Archives: media

media

December 10, 2011

2012 Watching change and the future

Watching the future in 2012, a review of some key trends and predictions Continue reading →

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December 6, 2011

Audience On Demand is hiring..

Audience On Demand is hiring new roles Continue reading →

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December 2, 2011

Exchangewire 2011 Panel: Whither the Media plan?

A video from the Publisher and Trading panels at Exchangewire. I was on the first panel with Nigel Gilbert, Martin Kelly and others talking about whether we think the media plan will continue into the future and how different it … Continue reading →

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November 29, 2011

Balancing short term demands with long term strategy

How do organisations make long term decisions on the back of short term commitments Continue reading →

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November 24, 2011

The ASq now live in market – The choice of Ad in the consumer’s hands

Just a quick screen grab of the Vivaki Nerve Center’s video format ASq, live on 4OD. Enjoy.

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November 23, 2011

Festival Inspirational Madrid

Yesterday I flew to Madrid for the Festival Inspirational, Spain’s largest digital event run by the IAB in Spain. I was asked by the Spanish team to present their amazing project of The Pool. It was a privilige to be … Continue reading →

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November 18, 2011

VivaKi Nerve Center: The Pool field trial goes live

The Field trial is live for The Pool with exciting partners including Google, Microsoft, C4, Samsung, Heinken and O2 Continue reading →

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November 11, 2011

My piece in Exchangewire on AOD going mobile

Audience On Demand strikes first mover deal with Admob inventory in Google Adex Continue reading →

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October 27, 2011

Campaign Forum piece on Fru Hazlitt AOP speech

Marco Bertozzi in Campaign Magazine Forum section 26.10.11 After the presentation by Fru Hazlitt at the AOP forum I was asked to to comment on the idea that data was suffocating clients. Almost all people I spoke to felt the … Continue reading →

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October 25, 2011

Vivaki Nerve Center Partnerships with Evidon and Weborama

I thought I would add in the releases around Evidon and Weborama in case some people are not subscribed to the various news sources. They are exciting partnerships, Evidon in the area of privacy and Weborama around data, tech and … Continue reading →

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