Category Archives: people

July 6, 2011

Data: The new Wild West

My first guest blog from @thePaulsilver, one of the leading names in the exchange space. The views are those of the blog (me and Paul!) not VivaKi. Continue reading →

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May 19, 2011

Four days on the West coast

I was genuinely excited about my visit to the West Coast to visit all the HQs of the major Internet companies. When you have worked in digital for so long these places take on real significance. Mountain View, Palo Alto, … Continue reading →

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May 18, 2011

Did someone at the ICO get pissed at lunch? Privacy lunacy

So the story so far..after many years of neglect the governments of US and UK decide we need to manage better the laws around privacy. The US agrees that we don’t need a law but the relevant bodies should show … Continue reading →

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March 24, 2011

Data accuracy, not data privacy

Lets talk as much about data accuracy as privacy, consumers want to be represented correctly Continue reading →

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January 24, 2011

Why Ad networks can’t become agencies but the reverse is not true.

Can ad networks go direct to oclients and succeed? Much discussion on this topic, as much as whether or not agencies are trying to be networks. Continue reading →

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December 20, 2010

Back to the future in biddable media

There is one area of digital that changes at an unbelievable rate and yet seems strangely familiar. Anything to do with addressable / biddable media and all the companies involved in it are now populated by all those faces from … Continue reading →

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November 21, 2010

Interview in Cannes around technology and changing world

A contribution to a Microsoft interview in Cannes this summer Continue reading →

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November 18, 2010

Marco Bertozzi discusses Vivaki/Google deal on exchangewire

My views on the Google / Vivaki deal in exchangewire Continue reading →

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October 26, 2010

One year since my first Bertozzi Bytesize blog.

12 months of the Bertozzi Bytesize blog. Continue reading →

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October 21, 2010

My views on YouView anti-competitive discussion

My views in Campaign about the YouView anti-competitive argument Continue reading →

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