Category Archives: Technology

December 6, 2011

Audience On Demand is hiring..

Audience On Demand is hiring new roles Continue reading →

Leave a Comment

Filed under ad exchanges, Creative, digital, media, people, Technology

Tagged as , , , , , , ,

November 29, 2011

Balancing short term demands with long term strategy

How do organisations make long term decisions on the back of short term commitments Continue reading →

Leave a Comment

Filed under ad exchanges, digital, media, people, Technology

Tagged as , , , , , ,

November 23, 2011

Festival Inspirational Madrid

Yesterday I flew to Madrid for the Festival Inspirational, Spain’s largest digital event run by the IAB in Spain. I was asked by the Spanish team to present their amazing project of The Pool. It was a privilige to be … Continue reading →

Leave a Comment

Filed under Creative, digital, media, Technology

Tagged as , , , ,

November 18, 2011

VivaKi Nerve Center: The Pool field trial goes live

The Field trial is live for The Pool with exciting partners including Google, Microsoft, C4, Samsung, Heinken and O2 Continue reading →

Leave a Comment

Filed under Creative, digital, media, Technology

Tagged as , , , ,

November 11, 2011

My piece in Exchangewire on AOD going mobile

Audience On Demand strikes first mover deal with Admob inventory in Google Adex Continue reading →

Leave a Comment

Filed under ad exchanges, digital, media, mobile, Technology

Tagged as , , , ,

October 27, 2011

Campaign Forum piece on Fru Hazlitt AOP speech

Marco Bertozzi in Campaign Magazine Forum section 26.10.11 After the presentation by Fru Hazlitt at the AOP forum I was asked to to comment on the idea that data was suffocating clients. Almost all people I spoke to felt the … Continue reading →

Leave a Comment

Filed under ad exchanges, digital, media, Technology

Tagged as , , , , ,

October 25, 2011

Vivaki Nerve Center Partnerships with Evidon and Weborama

I thought I would add in the releases around Evidon and Weborama in case some people are not subscribed to the various news sources. They are exciting partnerships, Evidon in the area of privacy and Weborama around data, tech and … Continue reading →

Leave a Comment

Filed under ad exchanges, digital, media, Technology

Tagged as , , , , ,

October 4, 2011

Smart Agencies Understand the Partnership Imperative

Simon Birkenhead, Global Agency Leader at Google talks about the importance of partnering in agency / publisher / tech company relations with a focus on VivaKi and Google Continue reading →

Leave a Comment

Filed under ad exchanges, digital, media, people, Technology

Tagged as , , , , , , , , ,

September 23, 2011

A week at The VivaKi Nerve Center

A week at The VivaKi Nerve Center, a lot of work focused on The Pool, Audience On Demand and partnerships Continue reading →

1 Comment

Filed under ad exchanges, digital, media, mobile, people, search, Technology

Tagged as , , , , , , , , , , , , , , , ,

September 13, 2011

My Microsoft video pre Exchangewire conference

A video I have done for Microsoft blog in advance of the Exchangewire conference. Continue reading →

Leave a Comment

Filed under ad exchanges, digital, media, people, Technology