Comments for Bertozzi's Bytesize

Comment on CES. The death of panel based measurement in TV by VivaKi

VivaKi — Thu, 19 Jan 2012 21:04:58 +0000

[...] Read more about his take on the rise of apps, the importance of personalization, the battle of software and the changes in how we will measure viewership in his post at Bertozzi’s Bytesize. [...]

Comment on CES. The death of panel based measurement in TV by Agencies Leave CES Excited About Emerging Video Advertising Opportunities | VAN - Video Ad News

Mon, 16 Jan 2012 12:34:47 +0000

[...] on his own blog, Bertozzi’s Bytesize, Vivaki’s Marco Bertozzi predicts the end of panel-based audience measurement which he [...]

Comment on Dataxu buys Mexad – Mathmen just went back to Madmen by Marco Bertozzi

Marco Bertozzi — Mon, 09 Jan 2012 17:23:06 +0000

totally Ciaran – this is what blogs are about, if you cant comment on this, what can you comment on? I wish them all the best fortune!

Comment on Dataxu buys Mexad – Mathmen just went back to Madmen by Ciaran Padraig O'Kane

Ciaran Padraig O'Kane — Mon, 09 Jan 2012 16:37:48 +0000

Interesting piece. I particularly liked how you smashed both companies into the ground and then finished the post by saying, “good luck to one and all”. Classic Bertozzi. The space is clearly primed for more consolidation – and this is the first of many. Great to see a European player get an exit.

Comment on We are all addicted to our mobiles by Jetty Hartsky

Jetty Hartsky — Wed, 28 Dec 2011 15:10:21 +0000

Mobile technology enables many people to get the information they need quickly and easily. This does of course, lead to more people seeking to get information they may or may not need at a given moment while talking with someone in person, or performing some other task.

Nonetheless, mobile technology and tablet’s use for other avenues like sales teams, or to market products and services has proven effective. You’ve supported that with the stat that shows how much advertisers spend on it.

Take a look at something we’ve put together on mobile for sales’ teams, here: http://wp.me/p1JZ05-bN.

Comment on We are all addicted to our mobiles by Swissss

Swissss — Wed, 28 Dec 2011 14:35:14 +0000

Completely agree. I’m amazed advertisers are not more interested in mobile media + mobile accessed social media – and that even decent sized companies still have websites that look garbage on mobile devices.

The other giant social beast of a gadget is gaming, via xbox, playstation, even Wi. It is taking brands far too long to grasp that opportunity. My xbox is on for 3 or 4 hours per day. There are now as many xbox users as iPhone users. I almost never see any ads or product placement. Huge opportunity missed.

Anyway, got to go and check my mobile, bye.

Comment on Online video – time to fast forward. Paul Silver’s perspective by Alan

Alan — Sat, 17 Dec 2011 14:34:33 +0000

AT Magicbuz we have found that the content that really works is believable customer testimonial. To be believable it has to be honest, and often slick production is not an advantage. We have had a lot of success with low cost, honest videos.

Comment on A week at The VivaKi Nerve Center by ExchangeWire (@exchangewire)

ExchangeWire (@exchangewire) — Mon, 26 Sep 2011 15:48:08 +0000

We did have 50 advertisers there this year… albeit reticent and soaking up all the content. They will return in greater numbers next year. Marketers go free!

Comment on The Pool launch today by A week at The VivaKi Nerve Center « Bertozzi's Bytesize

A week at The VivaKi Nerve Center « Bertozzi's Bytesize — Fri, 23 Sep 2011 21:50:25 +0000

[...] this but we are ready to go again, very exciting, there is other info on The Pool elsewhere on my blog Later this year I am presenting at the IAB conference on Spain the results of the Spanish Lane and [...]

Comment on Will digital people ever run the advertising business? by Swissss

Swissss — Fri, 26 Aug 2011 13:52:54 +0000

There may be some, but I have never known a really talented creative who could be an effective MD for exactly the reasons Andy puts above. CEO maybe, but not MD. So I guess we will see ‘digital’ folk being MDs more often thanks to their skills rather than necessarily their digital knowledge. The competition among real strategic thinkers comes from all areas, so there will likely be a broader spectrum at the head of the table.