Tag Archives: ad exchanges
Latest press coverage in Brand Republic and Campaign
There has been a lot going on in the press recently with opinions on Ad Networks and the recent acquistion of aimatch by SAS.
Filed under Uncategorized
Tagged as ad exchanges, aiMatch, SAS, technology, Vivaki, VNC
NMA coverage on Private market places
Exchange private marketplaces piece in New Media Age Continue reading →
Filed under ad exchanges, digital, media, Technology
Tagged as ad exchanges, FT, Guardian, Vivaki, Vivaki Nerve Center
A week at The VivaKi Nerve Center
A week at The VivaKi Nerve Center, a lot of work focused on The Pool, Audience On Demand and partnerships Continue reading →
Filed under ad exchanges, digital, media, mobile, people, search, Technology
Tagged as ad exchanges, Appnexus, curt hecht, data privacy, exchangewire, Google, Invite, media agency, media owners, Microsoft, quantcast, The Pool, Vindico, Vivaki, Vivaki Nerve Center, xaxis, zenithoptimedia
Trader talk on Agency Trading Desks @exchangewire
My podcast with Exchangewire on the industry Continue reading →
Filed under ad exchanges, digital, media, mobile, Technology
Tagged as ad exchanges, ATD, digital media, exchangewire, Vivaki, Vivaki Nerve Center
Trading Desks are in for the long haul, not the sale.
Why you should be comfortable with a Trading Desk as a client Continue reading →
Filed under ad exchanges, digital, media, Technology, Uncategorized
Tagged as ad exchanges, Data, dsps, Invite, media, technology, triggit
Data: The new Wild West
My first guest blog from @thePaulsilver, one of the leading names in the exchange space. The views are those of the blog (me and Paul!) not VivaKi. Continue reading →
Filed under ad exchanges, digital, media, people
Tagged as ad exchanges, Data, data privacy, media buying, WPP
Exchangewire coverage of the expansion of Audience on Demand
Audience on Demand expands into France, Exchangewire coverage Continue reading →
Filed under ad exchanges, digital, media, Technology
Tagged as ad exchanges, AOD, audience on demand, Marco Bertozzi, Vivaki, Vivaki Nerve Center
Why Ad networks can’t become agencies but the reverse is not true.
Can ad networks go direct to oclients and succeed? Much discussion on this topic, as much as whether or not agencies are trying to be networks. Continue reading →
Filed under ad exchanges, digital, media, people, search, Technology
Tagged as ad exchanges, ad networks, digital, exchangewire, media, specific media, trading
My 2010 review for Exchangewire on Exchange trading, an agency perspective
My end of year review of the Ad exchange space with Exchangewire Continue reading →
Filed under ad exchanges, digital, media, Technology
Tagged as ad exchanges, exchangewire, Google, Invite, Mediavest, starcom, zenithoptimedia
How will Ad agencies manage Ad exchanges?
With so many new, time consuming channels opening up within media, how will an agency cope and make money? Continue reading →
