Tag Archives: exchanges
The importance of centralised re-targeting – An AOD view.
A piece written by Paul Silver and Geoff Smith, two of the best in the exchange business, around re-targeting Continue reading →
Filed under ad exchanges, digital, media, people, Technology
Tagged as display, exchanges, re-targeting, RTB, Vivaki, Vivaki Nerve Center
Dataxu buys Mexad – Mathmen just went back to Madmen
Mexad bought by Dataxu, the algorithm seems to have lost out to people and strategy Continue reading →
Filed under ad exchanges, digital, media, Technology
Tagged as Dataxu, DSP, exchanges, Google, Invite, mexad, trading, Vivaki, Vivaki Nerve Center
Exchangewire 2011 Panel: Whither the Media plan?
A video from the Publisher and Trading panels at Exchangewire. I was on the first panel with Nigel Gilbert, Martin Kelly and others talking about whether we think the media plan will continue into the future and how different it … Continue reading →
Filed under ad exchanges, Creative, digital, media, mobile
Tagged as ad networks, ad trading, exchanges, exchangewire, Microsoft, re-targeting, Vivaki, Vivaki Nerve Center
