I have been on Twitter for some time now and regularly suffer abuse for Tweeting too much by my best friends and colleagues who are still writing on chalk boards, but I am nothing compared to the professional corprorate Twitterers. You can spot them – they all have beautifully turned out glossy corporate photos. They all have a list of things they do as long as your arm normally including some of the following:
The one thing they rarely have is any discernible job – company names often missing from their descriptions yet they always have huge amounts of followers, often well over 20K. I have noticed these guys over the last few years because they often follow me. I never follow them back as they usually churn out a range of corporate rubbish that can never be pinned down to any particular sector and are most obviously sent by robots rather than humans.
After a period of time – I am unfollowed. ALWAYS. The reason is not because my tweets are equally dull (some may disagree) but because I did not follow them and so you are culled. I understand that I guess but who is following them? What are they getting from them and more importantly who are they? How do they get to tens of thousands of followers?
Here are just three gems who have unfollowed me in the last few days. If you have some equally mad corporate twitterers then try and engage them in banter – its not that successful. I think we should start a cull of these strange creatures – if you are one and reading this by all means tell us more!
- New media alchemist & big data forager. Synthesizing, optimizing, analyzing social-mobile-local. AdTech Geek, Foodie, Dog Lover, Music Maker.
- ProfessionalEncourager,#BoomerMomBrandAdvocate,ChristianBloggerSurvivor #SMGirlfriends#Slumberparty
- Rocket Scientist Re-Engineering Healthcare, Former Aerospace/Defense Exec, Notre Dame PhD, X Tech Ventures CEO, Futurist,
In the last three weeks I have responded a couple of times to Tweets regarding social media. One was entitled ‘would you pay for social media’ and it got me thinking that when we talk about social we often forget Flickr. Then I see a tweet about the way most of the mobile Apps for Google+ and Facebook are evolving into a series of rich images to scroll through and again I think to myself what a whopping missed opportunity Flickr was and how a lack of foresight led it to be a photo repository for the average user.
Flickr has 50m registered users, pretty good but when compared with what it could have been! It was bought for $35m dollars in 2005 by Yahoo, it seems so cheap and in terms of what it could have been, a steal! I think the timing of the purchase was unfortunate with Yahoo in some of its biggest disarray in terms of position in market anbd future strategy as well as FB etc coming to town. Back then Flickr had a function to bring people together to ‘chat’ around subject matter photos – the equivalent of a ‘Hang-out’ at the time I guess. Basically what Flickr lacked was someone who could see the future and how social and sharing was going to be HUGE.
Would you pay for social media? I do every year when Flickr say to me that if I ever want to see my photos again I better pay up! That is one of the best social media payment models in the business no? Now of course I resent the ransom note every year but begrudgingly admit that they do a job, they hold this for me, allow me to share it, although their god awful privacy controls are difficult to fathom, normally when you want to send a single photo you send people everyone of your private photos!
I notice that Flickr has started to adapt, new interface, new controls and a far more user friendly interface, but they need to do more, they need to create an easy way to share, comment, bring in friends, let people announce things, set up environments for events and..oh is that not Facebook? I would like to see a ‘hang out approach’ on videos you want to share, invite them live and so on, the opportunities are endless and this is what makes me realise what a terribly, terribly big waste of an opportunity it has been thus far. It is however not too late in my mind.
There has been some debate about their revenues, conservative at $50m ranging upwards helped by Getty Images, Advertising on billions of impressions and other partnerships so it is a good business from the outside, I will be intrigued to see if the most successful pay-for-play-social-media-platform in the world can continue to adapt and grab the new opportunities before it is resigned to being a bloody good attempt at a social network from 2005.
Another small piece – I should turn this site into Pinterest!
I am pleased to see how Twitter have very publically made changes to their security. A clear not that cant be missed as to what is changing and how it will affect you. I guarrantee it wont create the uproar that all the Facebook changes have made, but its positive in its transparency.
It is a good combination of making applications work more smoothly with Twitter – ie if you change your password, your app will still work, good for Twitter, good for you, aves the annoying updating, but you are still required to approve and App and there is an easy way deauthorise it. This make sense and will be a much better user experience.
I think Twitter have learnt a lot from watching Facebook make these mistakes, although I feel like they were always more likely to act in this way from the outset.
Also the changing of shortened urls into something you can work out where you are being led to is important too and a nice change for the better, no more being whisked off to god knows where to read an article and pump up someone’s traffic numbers.
Good work Twitter..now for the advertising solutions?
I realized the other day that I had been in touch with someone at work for weeks and had never seen so much as a business email or phone number. Or that I had lost the number of one of my best friends from University and yet had never lost touch. Staying in touch now is through a plethora of different channels where they do the hard work for you.
There was a time when my contacts in my phone were like gold dust, a pain to lose and painful to replace and yet now I am less precious about it all because some kind website or other has those people just a click away. My roller deck is kind of old fashioned looking, every time I deal my way through business cards I do think how backward it all feels.
I find now with such a connected world that I am approached by a mixture of friends and business colleagues through any number of channels. Sometimes it’s a tweet, but that is still not quite there yet as many of my friends have just reached Facebook so Twitter is like a distant dream. Work people on the other hand, far more, starts with a Tweet and then it’s like a courtship depending on the keenness of both parties as to how quickly it progresses! Is it straight to sharing emails? Perhaps a dalliance around Linkedin, takes things on a step further without full exposure of details..it’s an interesting progression. Perhaps this is why we have cards, it’s like consummation, you have been on an electronic courtship and now you have met and been able to exchange paper titles and verify you are both real.
Once you have crossed all the barriers then you can contact people in so many ways, I have often checked my work email to find that note someone sent me to no avail, ah well it must be in Linkedin, nope, Facebook and on it goes, Foursquare has now moved the game on to straight stalking. I said no the other day to a couple of people, last thing I want is a couple of weirdos following me around and trying to sell me data!
All of this of course means we hardly pick up the phone, the calls are drying up and texts and FB and LI are taking over, you don’t need a call, you just saw them check in at Soho House. I think generally we are over calls and cards. Maybe not the girls, but the boys definitely, It’s always better face to face, so let’s use every means of technical kit to get us face to face and so we can get down to the serious business of exchanging old pieces of worn out card..
Contact me on….
Yes I am addicted to the web and I love Facebook for staying in touch with people as well as a lazy address book and Twitter for sending me through everything I have ever needed to know, and much I didn’t about my business. Since having a child I seem to have only 10 minutes here, 15 minutes there at home and my iPad really fills that gap. It is especially good as you can carry it around when the baby is in a sling – perfect!
I still feel though that I am constantly jumping in and out of apps, looking at facebook, twitter and the rest and also clicking on links and waiting for videos to load, but now that has all changed. Flipboad has arrived. It is what I would describe as the first App made for the iPad with real innovation and thought, its an amazing piece of kit. So amazing that if you try to download and use right now it is overwhelmed with people trying to sign up.
Take a look at this video
It looks slick, it is a brilliant concept, I may never go to any of the other sites again, it makes Tweetdeck look like something from the dark ages and overall shows up the rest of the developer world for being lazy and slow, this should have been created by someone like Facebook or a publishing group or someone who took the iPad seriously.
I wish Flipboard all the best, I love it, and I truely believe this to be the first App made for the iPad
Anyone Buzzing? Google? Google Buzz? no? Seriously is anyone out there? I know there are many people, in fact I am sure my friend from Google who will read this will tell me there are ten billion people buzzing day in day out and I must be mad to suggest otherwise.
Thing is I dont feel it. I am no super blogger or have more friends / links / tweet friends than some major celebrity but nevertheless I think I would start to get more exposure to it and literally noone has tried to connect or contact or Buzz me. What does that mean? Does it mean that Buzz is failing – cue friend from Google – or is it just me? It might be, but could it be that the population just did not need another form of contact? It keeps you busy tweeting, updating status messages, making sure the right one goes on the right platform. You then have to reply to those that have retweeted, or sent you a direct message or perhaps commented on your status and so it goes. Now we have to Buzz? Just cant be bothered, I have waited a little while to see how it grows and I will of course get involved if I need to, I am keen to understand how all these things work but unless my friends at Google tell me why I should then I am out.
I look forward to discussing it tonight over dinner with said friend from Google. (We are meeting at The Village Cafe, Bellevue road.) Buzz me..
It just struck me as I did a bit of research on some people, you can tell a lot about a person as to whether or not they are on Youtube.
Most people worry about keeping their Linkedin profile up to date, a good CV, perhaps they Tweet a bit and blog a bit but actually one of the most powerful mediums is that of video. In my research of some senior media players it has been fascinating to see who either a) cares or b) has time to create their online CVs with a professional Youtube appearance ranking top in my mind.
What a Youtube performance allows is for someone you have not met to come to life, you may learn a little about their character, approach and beliefs. That is useful and powerful stuff when you are about to be interviewed by them. Perhaps its superficial to judge someone on that basis but I think it says a lot about them as people. It usually means they are not afraid to put their thoughts out there, often in positions of influence hence why they are presenting at conferences etc (most likely video scenarios) and therefore likely to be well connected.
There is much talk about your online persona, is the CV almost irrelevant now, is it more about your online presence, your content that appears if someone searches for you, how many followers you have and so on, I believe probably more and more. Put yourself in the shoes of a candidate you have to interview and search for your name, how do you come across? What would you think of you? All employers are turning to the web to research people, I think its time to check out your own online CV.
So if you are presenting soon at a conference, get yourself recorded!
Filed under digital, search
Marco Bertozzi: 20.12.09
Only the other week I was writing about how Real Time search would impact a brand. I talked about the fact that real time negative PR would be presented on the first page of Google listings would make life difficult both for the company and for any attempts to carry out a PPC campaign alongside it.
Well Eurostar have done a brilliant job of bringing that to life for us over the last few days. Lets face it Eurostar has had a nightmare. Trains that are sensitive to the cold, people stranded, holidays and Christmas ruined, kids with no food, blacked out trains over night, it could not get any worse..or could it?
Yes it could if the company had no communications strategy in place, right from people on the ground to Twitter moderators or websites being updated frequently, they have broken every rule going, especially in the first day or so.
Twitter is filled to the brim with negative comments and no one has been in place to respond to them which just fuels the fire, how difficult is it? Answer a couple of questions, make an announcement or two. There is no excuse for how poor they have been. They do seem to have no paid for listings against the search term Eurostar tickets so someone remembered to pull all their advertising! Even here though, was there an opportunity to have put some notices of some sort? As it is a few random companies are wasting their budgets against paid for listings for the words Eurostar.