Tag Archives: Vivaki Nerve Center
All change at The VivaKi Nerve Center
The one consistent in life is change (I think there is a more eloquent phrase) but it is true and I am excited to be in the heart of that change. Curt has been a great leader but everyone moves … Continue reading
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Why Paying to skip video Ads undervalues what we do
My Opinion piece in NMA this week on the new Skipit service, link here but behind a paywall In December 2003 a version of skippable Ads opened, it was called the M6 Toll road. Designed to make life easier for … Continue reading
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Technology, Innovation and Partnerships: My IAA presentation
My opening presentation at a recent IAA event on Future of Media Business Continue reading
Filed under digital, media, Technology
My Media Week
My Media Week: Marco Bertozzi Hayley Pinkerfield, 21 March 2012, 3:15pm This week Marco Bertozzi, managing director EMEA for the VivaKi Nerve Center, visits Spain, plays squash with Greg Grimmer, and teeters on the wrong side of The Thin Blue … Continue reading
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FT coverage on Marketing Budgets in Digital
Another small piece – I should turn this site into Pinterest!
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Inspired by the Big 5 in Palo Alto
An inspiring week in San Francisco and Palo Alto with Publicis creative agencies and VivaKi Nerve Center Continue reading
CES. The death of panel based measurement in TV
CES – Converged TV showed how difficult measurement will be and that we are entering a world of closed systems vs open. Continue reading
Filed under digital, media, Technology
