Tag Archives: Vivaki Nerve Center

January 9, 2012

Dataxu buys Mexad – Mathmen just went back to Madmen

Mexad bought by Dataxu, the algorithm seems to have lost out to people and strategy Continue reading →

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December 14, 2011

Online video – time to fast forward. Paul Silver’s perspective

Paul Silver talks about how Video needs to change to really take off as an advertising opportunity Continue reading →

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December 6, 2011

Audience On Demand is hiring..

Audience On Demand is hiring new roles Continue reading →

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December 2, 2011

Exchangewire 2011 Panel: Whither the Media plan?

A video from the Publisher and Trading panels at Exchangewire. I was on the first panel with Nigel Gilbert, Martin Kelly and others talking about whether we think the media plan will continue into the future and how different it … Continue reading →

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November 29, 2011

Balancing short term demands with long term strategy

How do organisations make long term decisions on the back of short term commitments Continue reading →

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November 24, 2011

The ASq now live in market – The choice of Ad in the consumer’s hands

Just a quick screen grab of the Vivaki Nerve Center’s video format ASq, live on 4OD. Enjoy.

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November 23, 2011

Festival Inspirational Madrid

Yesterday I flew to Madrid for the Festival Inspirational, Spain’s largest digital event run by the IAB in Spain. I was asked by the Spanish team to present their amazing project of The Pool. It was a privilige to be … Continue reading →

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November 18, 2011

VivaKi Nerve Center: The Pool field trial goes live

The Field trial is live for The Pool with exciting partners including Google, Microsoft, C4, Samsung, Heinken and O2 Continue reading →

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October 4, 2011

Smart Agencies Understand the Partnership Imperative

Simon Birkenhead, Global Agency Leader at Google talks about the importance of partnering in agency / publisher / tech company relations with a focus on VivaKi and Google Continue reading →

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September 23, 2011

A week at The VivaKi Nerve Center

A week at The VivaKi Nerve Center, a lot of work focused on The Pool, Audience On Demand and partnerships Continue reading →

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