Tag Archives: Vivaki

Latest press coverage in Brand Republic and Campaign

There has been a lot going on in the press recently with opinions on Ad Networks and the recent acquistion of aimatch by SAS.

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Inspired by the Big 5 in Palo Alto

An inspiring week in San Francisco and Palo Alto with Publicis creative agencies and VivaKi Nerve Center Continue reading

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NMA coverage on Private market places

Exchange private marketplaces piece in New Media Age Continue reading

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The importance of centralised re-targeting – An AOD view.

A piece written by Paul Silver and Geoff Smith, two of the best in the exchange business, around re-targeting Continue reading

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M&M Global piece on my CES coverage

My piece in M&M Global – not dissimilar to my original blog, slightly adapted so no need to read through!! CES 2012: The world of television 19 JANUARY 2012 Last week executives from business, government, entertainment, automotive, consumer electronics and … Continue reading

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CES. The death of panel based measurement in TV

CES – Converged TV showed how difficult measurement will be and that we are entering a world of closed systems vs open. Continue reading

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Dataxu buys Mexad – Mathmen just went back to Madmen

Mexad bought by Dataxu, the algorithm seems to have lost out to people and strategy Continue reading

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Online video – time to fast forward. Paul Silver’s perspective

Paul Silver talks about how Video needs to change to really take off as an advertising opportunity Continue reading

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2012 Watching change and the future

Watching the future in 2012, a review of some key trends and predictions Continue reading

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Audience On Demand is hiring..

Audience On Demand is hiring new roles Continue reading

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