Tag Archives: Vivaki

January 24, 2012

The importance of centralised re-targeting – An AOD view.

A piece written by Paul Silver and Geoff Smith, two of the best in the exchange business, around re-targeting Continue reading →

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January 19, 2012

M&M Global piece on my CES coverage

My piece in M&M Global – not dissimilar to my original blog, slightly adapted so no need to read through!! CES 2012: The world of television 19 JANUARY 2012 Last week executives from business, government, entertainment, automotive, consumer electronics and … Continue reading →

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January 14, 2012

CES. The death of panel based measurement in TV

CES – Converged TV showed how difficult measurement will be and that we are entering a world of closed systems vs open. Continue reading →

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January 9, 2012

Dataxu buys Mexad – Mathmen just went back to Madmen

Mexad bought by Dataxu, the algorithm seems to have lost out to people and strategy Continue reading →

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December 14, 2011

Online video – time to fast forward. Paul Silver’s perspective

Paul Silver talks about how Video needs to change to really take off as an advertising opportunity Continue reading →

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December 10, 2011

2012 Watching change and the future

Watching the future in 2012, a review of some key trends and predictions Continue reading →

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December 6, 2011

Audience On Demand is hiring..

Audience On Demand is hiring new roles Continue reading →

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December 2, 2011

Exchangewire 2011 Panel: Whither the Media plan?

A video from the Publisher and Trading panels at Exchangewire. I was on the first panel with Nigel Gilbert, Martin Kelly and others talking about whether we think the media plan will continue into the future and how different it … Continue reading →

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November 29, 2011

Balancing short term demands with long term strategy

How do organisations make long term decisions on the back of short term commitments Continue reading →

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November 24, 2011

The ASq now live in market – The choice of Ad in the consumer’s hands

Just a quick screen grab of the Vivaki Nerve Center’s video format ASq, live on 4OD. Enjoy.

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