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Beet.TV interview talking video retargeting, Ad fraud, value vs price

Beet.TV interview talking video retargeting, Ad fraud, value vs price

Discussion of some big issues of the day around video. The role of auditors, advertisers and agencies in Ad fraud / quality issues, how programmatic video can now be a creative way to continue dialogue through re-marketing and publishers ultimately will benefit from the fact tech is starting to reveal how poor many Ad network sells are to clients.

A few months in photos..#VivaKi

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Welcome to some photos of the last few months to liven up my blog. It has been a crazy few months but incredibly exciting and met some very cool and bright people that make life os interesting.

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The first sights of Cannes, the main event and the Publicis entrance..one was visited more than the other..

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Power ladies on one panel – Carolyn Everson of Facebook, Laura Desmond of SMG, Erin Clift of Spotify and Wendy of Coca Cola – not bad..

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The juxtaposition of the classy Seb Fontaine against the Gutter Bar, we did both very well, great night with Spotify.

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The Rubicon Panel at Le Rooftop, Cannes, the worlds leaders of Trade desks talking the talk. It was hot!

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The Eden Roc outside of Cannes, beautiful spot for an evening meal with a few old friends, colleagues and new friends

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Doubleclick Client Advisory Board in Los Angeles – St Regis. Amazing venue and more announcements from Google. I also had my five minutes in the spot light!

20130621-235908.jpg20130621-235852.jpgOne of the greatest runs for a hangover cure, down by Dana Point

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Google Zeitgeist – the amazing collection of people, politicians, genius types, robots and Jesse J – standard!

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Publicis Investor Day – the great and good of Publicis all at LBi

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CES – More to add here but suffice to say this was the hardest bit to get through

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AOL may have had it right all along!

Does anyone remember the sitcom from the US called ‘Soap’? It was about a mad bunch of individuals who were pretty dysfunctional. At the start of each episode there would be an introduction recapping the previous episodes. That summation was invariably confusing and left you having no idea what was going on. The image below may jog your memories for those of you over 37 I am guessing.

The Soap cast

Confusion reigned.

Why am I writing about that? Well recently through a combination of my own experiences and reading the press I have been thinking that in the world of tech, social and mobile we are experiencing something similar. To recap;

- Google and Apple were good friends, admirers even until Google started to like phones..and music..and books, now Apple does not like Google so much and is not keen on using their search tool on their phones.
- Twitter and Google liked playing together as Big brother Google helped the new boy get a bit of traffic, now the new boy has grown up he has decided he does not need Big brother anymore so cut the rope.
- Facebook and Google were colleagues and admired each other until Google started to like this social media thing and Facebook got the hump with that, they too have decided they want to keep their people to themselves.
- Twitter and Facebook enjoyed each others company for a while until Facebook liked the look of the Twitter approach and changed their updates accordingly, this has meant of course that they will not share anymore and never the twain shall meet
- Lets not forget some other long distant cousins! Yahoo and Facebook have not crossed swords too much in the playground until Yahoo decided Facebook had copied a lot of their IP and are now contemplating suing so that will be the end of that friendship
- Samsung and Apple have just had an all out fight all over the globe and frankly not seen eye to eye for some time!
- Even the lovely and friendly Amazon has had to get dragged into the cat fight with its entry into the tablet market which annoyed Apple who promptly stopped their Kindle App from being e-commerce enabled – surely no one falls out with cuddly Amazon?

All of this squabbling leads me to see a future where we have one of the most siloed ecosystems we have ever known. Years after we criticised AOL for its wall garden approach to media we find ourselves with more walled gardens than we know what to do with and as consumers that is the honest truth.

We are edging towards a world where Facebook, Apple, Amazon, Google, Twitter and beyond will all be managing their own ecosystems and not allowing us as advertisers or consumers to mix and match and join up all of the platforms. It is a frustrating development as a consumer as it would be nice if Facebook and Twitter could find a way of working together. It would also be a better Google search experience if we could find results from not just G+ but also the other social media players.

As I have written about before it gets worse when you move to looking at the tech marketplace with our homes being divided into either an Android home, Apple home, Microsoft home or Samsung home, we have to make a decision and stick too it as we can’t get all our toys to play nicely together.

I am not sure how this will play out, but it is messy and not particular user / consumer friendly in my view and probably going to get worse as these Big 5 getter bigger and stronger.