A brief video outlining Exchange Trading and Audience On Demand view of it, a basic outline only.
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The only session in Adweek Europe event on the future of trading and Data driven display. We even talk transparency. It’s longish but if you like this stuff!
A great turn out for the event and we coved Programmatic premium, the future of the agency role, transparency and some interesting word association.
After a few gruelling days in Las Vegas for CES, Microsoft asked me to comment on a few issues around the role of technology and how Microsoft are placed both from a platform and data perspective.
I normally post work related content but I really enjoyed this view of our lives from above. We are all down there somewhere..
Video thanks to Tomislav Safundžić – http://vimeo.com/tsafundzic
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