The Apple iPhone, free with £30 of shopping

Marco Bertozzi 26.11.09
OK it’s not that bad yet but its going that way. I have to admit I am undecided on how I feel about the way the iphone is moving. On the one hand I think that it is a great phone (in most areas) and should be available to all, on the other hand it feels as if the gloss is being rubbed off it.

Part of having an iphone was the wow factor, all those early adopters out there loved showing how the screen bent and zoomed and turned upside down etc, that was amazing at the time. Anyone who had an iphone early will have been centre of attention to the vast majority of people, if only through sheer curiosity to see this famous piece of kit. This video summed it up;

Now everywhere you look there is an iphone hanging off someone’s ear, all the other phone manufacturers have caught up in most of the technology capabilities and overtaken in some, it’s just not as interesting anymore. When the Mini launched everyone loved it but it lost something when Foxtons and now many others adopted it as their car of choice. Seeing an Iphone next to the carrots in Tescos does not feel right, where is the next level of exclusivity and novelty from them?

BMW, like them or loathe them understand this and have always brought out new cars regularly, its annoying if you buy one as it’s ‘an old shape’ very quickly, but they do it for a reason. It means those who want to pay for the latest can do and those who aspire to owning a BMW can get one second hand, BMW keep everyone happy. That said BMW were too successful and the roads are flooded with them, they are the equivalent of the iphone in Tescos.

I still love my iphone, it’s user interface and App store is still second to none but I do hope they bring out something else to wow us before that Apple gloss starts to fade.

I never thought I would say it but I am beginning to get envious of my wife’s Blackberry, now there is a company thats trying hard to bring the wow factor.

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