A review of digital media predictions for 2010

Marco Bertozzi 10.12.09
As we leave 2009 we start to see the endless list of predictions for 2010, some interesting, some very topline some very specific but all worth having a read if you want to see how 2010 is going to be shaped. It is only a selection, if you want to add yours then leave a comment at the end. I have researched a fair few of them and listed out the main issues for 2010.

As I am keen to make it clear that I have used other people’s musings I have listed them below for you to have a look through as well, but my suggestions may speed things up!

1. Status updates and Tweet burn out will result in a little more culling / blocking of ‘friends’, reducing the social element of social media.

2. Real time search, recently launched by Google will mean brands need to work much harder to stay on top of the sentiments being expressed around them. People will be able to complain in an instant and have it up on the web. It will also make SEO and PPC far more complicated and require very frequent reviews of price and position vs the content around it.

3. Facebook and direct Tweets will replace personal email as the preferred route to reach people.

4. Mobile commerce taking off through a more Apple App store approach to paying for goods, anyone who buys apps on the iphone knows just how easy it is to buy loads of things that you wouldn’t if you had to put your card in every time.

5. As many companies ban social media sites at work, the mobile will be the guilty pleasure and escape from work shackles.

6. Commercialisation of the Twitter audience, I am sure it will come with a vengeance and hopefully some innovative new ad approaches.

7. Less of a prediction, more of an interesting thing to watch, the battle of online news content, to pay for or not? My view is still an Ad funded model as the victor.

8. Convergeance of video and TV. youtube and Hulu and the like taking ever more film / TV content online.

9. The rise of commercial applications as a route to making the most of the social phenomenon where shouting at your audience while they are ‘hanging out’ does not work.

10. Media agencies making some genuinely large structural, technological and commercial changes to future proof themselves in a market where the 2% margin model does not pay.

Below are a few of the links, there are many more, would be great if you added your predictions in the comments section.






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