Marco Bertozzi:31.12.09
After what seems an eternity Linkedin have at last upgraded their iPhone application to a more sophisticated and user friendly version. I am not sure why this has taken so long when you know how many new versions have been produced by the other social networking services.

What is strange is that Linkedin really should have been ahead of the game as their game is business networking and the iphone could have been a valuable piece of armoury for Linkedin if they had got this service up and running quicker. All the stats indicate that Facebook users do most of their updates via their mobile, this is something I am sure Linkedin are well behind on.

The most interesting option is the ability to Bluetooth profiles between users which would have been invaluable as all the networkers converged on the conferences around the world, iphone in hand. I think there could be more options based on geo based searches, a little like the way Twitter has transformed conferences by people following each other as they tweet, could Linkedin not have a similar option for those using Bluetooth and within range?

Anyway it’s here now and it’s a good layout, a little too similar to the Facebook layout but at least a lot simpler than before. They have broken out all the various things you can do with Linkedin and given each one of them a button so now the application 100% replicates all you can do on the PC which has to be a good thing. Now they just need to make the most of what mobile can offer.