OK so most people may not be interested so lets not get carried away. Those however that enjoy technology and innovation you cant help but notice the arrival of the Apple tablet or islate or ipad.

What is amazing is the hype, the expectation of the product. Having sat for many years in meetings where clients want to chase down that elusive extra sale or a bit more word of mouth, they could only dream of what Apple have managed. What other brand is capable of doing this? Why have they been so successful? The only other brand that has come close has been the Google Phone, strangely everyone was out to knock it rather than encourage it, Apple receives mostly encouragement to change the world.

I think at the heart of all this is quality, much time and money is poured into the Apple products and the result is mostly amazing products, great innovation and game changing technology, delivered in a fashion that raises the bar each time. Those products are then supported by simple but effective advertising and an army of people who lovce to build applications for them, in the vase of the iPhone. Every element of an Apple product is thought through, not least the packaging, anyone who has bought a product from Apple has to admit that even getting it out of the box makes the whole experience feel special. It is just not the same with any other computer manufacturer.

Bottom line is people have come to expect game changing technology from Apple. In any other sector manufacturers need to think long and hard about how to stand out from the crowd if they want to achieve the level of loyalty and interest. Many advertisers talk about wanting to get the most out of social media, if they worked harder on their products and delivery the social media would sort itself out..