Marco Bertozzi:8.04.10

I have to say I am mightily impressed with the Nike Tiger Woods Ad. It probably says so much more about Nike than Tiger, and they probably know that, but never the less its impressive.

How do these things normally play out? Celebrity messes up, brands drop said celebrity, world moves on for a bit, debate about whether brands should use celebrity endorsement, sponsors come back and re sponsor when the dust has settled and off we go again.

A refreshing change from Nike, who have lived the whole episode, taken the flak, ridden the highs and lows and even been willing to jointly work through the relationship to what I can guarantee will be one hell of a come back.

This Ad is both rare and somehow quite addictive, draws you in, cuts out the hype and makes you think..shit this guy is having to really put himself out there and in this case so is Nike.