As I sit at the end of the day we launched The Pool, Lane 4 I am pleased with how things panned out. We had our publisher partners turn up in the form of Channel 4, Fox networks and Youtube as well as a further large broadcaster. Colleagues from ZenithOptimedia and Starcom also came along as well as some of the technology companies we have been working with on the project.

Here is a view of today’s event as we wait for everyone to arrive

We launched the event in The House of St Barnabus, No1 Greek Street which was great as a venue and gave everyone a chance to catch up and discuss the latest on the project. Curt Hecht, Global CEO of the Vivaki Nerve Center set the context and explained the inspiration behind the Pool and touched on the project’s development in China, France and Spain. Our colleagues from the US gave an update on the latest results their work and showed the recently released results from Lane 2.

This project is new and challenging and we hope will get the market place excited and start to create a thouroughly researched project that leads to a scalable ad format for the globe.

Latest PR can be found at www.nma.co.uk

or here at www.brandrepublic.co.uk

or here at www.campaignlive.co.uk

or here www.mad.co.uk

Its a good start overall, lots more work to go!