So disappointing. All the major newspaper groups sat down in locked rooms and worked for days and nights to establish what to do with this new tablet world. After many hours they decided that it would be amazing if they scanned in their papers and you could click on the pictures to be taken to another page with a picture and some text. Genius!
There are so many options, independants like Flipboard have created a beautifully slick proposition, very visual, intuitive, interactive etc the newspaper apps are depressing in their lack of creativity, lets see what Murdoch comes up with. There was a moment there when my view that paid for content could actually win out but I have a set of apps now from the publishers that have been a massive let down and if they dont improve then they will get some one hit wonder payments and then thats it.
It annoys me that they have not done more in this exciting area, next we will be encouraging advertisers to create full page iPad ads that dont move, arent clickable and seem to be as dull as the content they are in..doh. Sorry Audi and the like.
Innovation is no longer having an ad in these environments, innovation is creating for the environment, there is a big difference, and too many award entries will be based on the very fact that they stuck an ad on the iPad..#fail. The only innovation on the iPad is the iPad, most of the other stuff is failing.