It’s not the Samsung. When the iPad was being launched and everyone was discussing whether or not there was a place in the world for such a device (I think we have the answer to that!) the most common phrase in reviews was..’if I have an iPhone and a Mac, why do I need one?’ At the time people were not sure of the answer, in the Apple way, the iPad created the need rather than answering one.
The fact is the Samsung is just too small, it’s as close to a phone as an iPad and that is the issue for me, that is where I am left asking – where does this fit? I have seen them in the flesh, they are oversized phones, the screens neither big enough to enjoy gaming, reading, web pages or apps but too big to be convenient like a phone.
The iPad has succeeded because it is big enough to have an experience, it did not set out to be a phone with a slightly larger screen, its build quality and slickness all add to this experience, something else that the competition seem incapable of replicating. I suspect the Blackberry offering will be nice, they are quickly realising that quality of finish both technically and physically is important and I have no doubt it will be a market winning execution, next to the iPad. Here is an example of some people’s interpretation of it