Each year I go back to Monaco the subject of Real time bidding, programmatic buying and data rises up the agenda. Year one there was little or no coverage of the topic. Last year we had a side room break out on the topic, not attended by anyone outside of those who worked in it. This year I was interviewed on the topic, and the panel regarding tech, data and RTB was on the main stage as well as other related round tables.
Part of that for me was an interview with Beet.TV on the growth of programmatic buying in the video ecosystem. Click on the image below to be directed through to the site.