An interview with Geoff Smith and Myself on the successful learnings of the world first work we carried out earlier in 2013, where we took search signals and used them to re-market against through display.
All facilitated with DBM and DS3.
An interview with Geoff Smith and Myself on the successful learnings of the world first work we carried out earlier in 2013, where we took search signals and used them to re-market against through display.
All facilitated with DBM and DS3.
Interesting to see DC and Vivaki working so closely here. Yes, Google has great tech and Vivaki are great brokers, but those worlds are coming together at speed. As the tech players start competing with the agencies at a higher level, it will be fascinating to see how these relationships stand the test of time. And that time is coming fast.