A review of Agency Trading Desk strategies by Jack Marshall of CMO Today a Wall Street Journal publication, prompted by the recent Omnicom announcement that they have been in the arbitrage game all this time, and quite under the radar saw my view from Audience On Demand / VivaKi.

Click on the image below for the full story. I wanted to focus on our approach being one where we feel the advertiser needs the ATDs to be clear on charges and have their KPIs aligned with those of the advertiser.