Rather than copy and paste individual sections of my commentary in the press, here are the links to the latest hot topics, starting most recently with the Google buying Inmobi news. Basic summary was a necessary if not perfect acquisition target.
Published in Business Insider – click here for article.
A couple of weeks back, Marketing published a post on programmatic TV and how things were developing by Charlotte McEleny. Overview was we needed to unlock the data if things were going to progress.
Published in Marketing Magazine, please click here for the article.
Campaign published my article in the magazine on the joining of creative and programmatic and how both creative industry and media industry need to up their game.
Published in Campaign – please click here for the article.
Digiday story on the evolving story of trading desks, where VivaKi are leading the way in transformation in this space. Written by Emily Siegel.
Published in Digiday, click here for the article.
Drum coverage of VivaKi announcing restructure where programmatic buying skills move into the agencies. Written by Jessica Davies
Published in The Drum, for the article click here.