First published here.
Marco Bertozzi, most recently Vice President, EMEA and Multi-Market Global Sales at Spotify is a true digital veteran and NDA’s new regular columnist. He started his career at Zenith Optimedia, went on to have leadership roles at companies including Vivaki and Starcom and has long been an influential, some might say legendary, industry figure.
Over the last few weeks I have been speaking to a lot of people. I wanted to use the time I have to try and give back a little and so offered my time to my network for advice on anything.
I have filled five days and counting so far, learnt how to used Calendly to organise all the requests and met a lot of really great people. I have written before about the importance of your network but this time it has involved 50+ calls with complete strangers bar one or two.
This was the unseen, unknown network who got the confidence to reach out to another complete stranger offering time to talk.
The topics so far have been very varied. We have talked about launching and growing businesses, people stuck at a crossroads, some struggling to find work, changes of careers, and changes of direction within their companies.
It’s only been two days but already it’s been fascinating. As I reflected on these conversations I realised there was one thing, that I haven’t heard spoken about so much, that it was clear we are all suffering from.
We are spending too much time in our own heads.
Work from home has had many impacts on us, like stress, boredom, loneliness, loss of joy and many other side effects but one less spoken about is the lack of inputs into our minds and a dramatic reduction in stimuli. Stimuli that could be a variety of things.
It could be validation, reassurance that you are doing well – who doesn’t like a ‘wow looks like you are doing great’ or ‘you guys are doing great!’ comment. In normal days, inspiration can came from anything and anywhere, whatever the stimulus is, it is welcome, it distracts, it motivates, and of course can sometimes be a negative as well but keeps you thinking externally.
The reality now is we lack all that, we are just in our heads.
Those times when you press leave or end on the video call and just sit and breathe out. Left with our own thoughts, wondering how we did, whether that was the right thing to say or not. More than that though, if we are at a juncture, starting a business, getting a job, being rejected daily, we just go around in circles in our heads.
I heard on my calls a number of times comments like, I am stuck, lost, don’t know what to do.
I firmly believe the vacuum of external stimuli has been filled with us arguing and debating with ourselves. Another dog walk alone, a chance to go over old ground again, in more ways than one.
So, after the first few days of talking, I realised for both me and the person on the other end of the call, what we were really getting out of our chat was a chance to talk to someone different, someone who had no connection to their work or business, someone who would listen without judgement and give some new stimulus. It may be reassurance, direction, feedback or sometimes a push to get out of the position of being stuck or lost.
The future of work is around the corner and I am hopeful some of what we love will return, but before then, why don’t you go looking for that stimulus.
If you are stuck or lost, get hold of someone you don’t know and just have a chat. I hope when you press Leave at the end of that next Zoom call you don’t let your brain just churn about how you did, but rather smile at the opportunities ahead.