How does Apple manage to generate this much interest?

OK so most people may not be interested so lets not get carried away. Those however that enjoy technology and innovation you cant help but notice the arrival of the Apple tablet or islate or ipad.

What is amazing is the hype, the expectation of the product. Having sat for many years in meetings where clients want to chase down that elusive extra sale or a bit more word of mouth, they could only dream of what Apple have managed. What other brand is capable of doing this? Why have they been so successful? The only other brand that has come close has been the Google Phone, strangely everyone was out to knock it rather than encourage it, Apple receives mostly encouragement to change the world.

I think at the heart of all this is quality, much time and money is poured into the Apple products and the result is mostly amazing products, great innovation and game changing technology, delivered in a fashion that raises the bar each time. Those products are then supported by simple but effective advertising and an army of people who lovce to build applications for them, in the vase of the iPhone. Every element of an Apple product is thought through, not least the packaging, anyone who has bought a product from Apple has to admit that even getting it out of the box makes the whole experience feel special. It is just not the same with any other computer manufacturer.

Bottom line is people have come to expect game changing technology from Apple. In any other sector manufacturers need to think long and hard about how to stand out from the crowd if they want to achieve the level of loyalty and interest. Many advertisers talk about wanting to get the most out of social media, if they worked harder on their products and delivery the social media would sort itself out..

Apple tablet, islate, whatever, I cant wait..

Marco Bertozzi:24:01:2010

Lets start with what it could look like, here is a video giving you an idea. Think large iPhone, we hope including 3G or 4G connectivity.

Why is it so exciting, well for me it is simple. I love the iPhone and how it works but get frustrated by the size, clearly for a phone its great but with the islate you can enjoy that fluid iPhone experience but with a screen worth having. Is this meant to replace the home PC? I dont think so, thats not what I need. I have a laptop at home if I want to do work stuff, or I have a work lap top, no this is for browsing, blogging, emailing, videos,social media, it will be great for that stuff.

On top of that if it has 3G then I can use it anywhere without wireless which would be great, it may serve as a hub at home for my music, will it stream to my TV? If I buy Apple TV it may double up with that? The possibilities are endless, thats why I am excited.

Its unveiled tomorrow so lets sit back and see exactly how good it is, heres to a new way of computing!