Mentoring: How can I help?

One really important factor that I have discovered since moving from agency to sales is the ability to do more, more easily at my level. The array of things that get categorised under ‘more’ is significant, but on the whole they all have one thing in common, a request for money. I am not exactly sure why, but generally speaking, sales companies find budget to support a whole range of causes. We are asked by charities, by clients, by industry bodies, by trade titles and so on. It is brilliant to be able to do so much to help out and at Spotify we really support a range of different organisations. I have enjoyed that so much for the last two years, it has been very fulfilling.

Thing is, I also feel like we jump around and try to do too much / everything and although that is admirable, it is also perhaps skin deep at times. As a company we can do this to a point, but as an individual it becomes even harder. One person, especially someone who is travelling a lot and has all the usual time pressures cant do everything so more recently I have been considering what is most important to me, and what have I really enjoyed.

A number of years ago I started Speakers4schools presentations, and I have consistently been doing them ever since. I am pleased to say that we then moved from just presenting to working with an extension of Speakers4schools, NextGen who encourage their speakers to create work placements in their businesses. I am hugely grateful to my HR team who have allowed me to do this, and all the band members across the business that supported with their time and expertise. More recently I have been thinking about how to focus my energies and try to do more with less time and what is it that I really enjoy and adds value. Mentoring has always been fun, not the deep, lets meet every two weeks for years type mentoring, but the shorter, more specifics advice that when given could make a difference to someone, and even get them a job, they would otherwise of not had the chance to get.

As I reflect on our industry with a real focus now on gender diversity and indeed wider diversity, I still feel as if we are talking to the same types of groups, we still have not truly  moved the agenda. My personal goal and where I can, hopefully with support of Spotify, is to try and help under privileged young adults who are not getting access to the expertise that some schools or areas do. Speakers4schools has introduced that to me, and I feel it is great in its own right, but would also serve to bring more diversity into our industry and so I wanted to explore how I could help. I need opportunities that can mould around a busy schedule so advice, mentoring, speed mentoring etc is interesting. Today I was amazed at the response to a simple tweet I sent this morning.

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The response was fantastic not a ‘likes’ count, but people passionately responding and making suggestions, and it served to highlight how many amazing things are happening, and so I thought it would be great to list out all those responses so everyone has a chance to identify opportunities that they may like to get involved in.

Female mentoring with BloomUK http://www.bloom.org/the-exchange

Brixton Finishing School for underprivileged young adults http://www.hoxtonunited.com/

Media Trust http://www.mediatrust.org

IAA Speed Mentoring sessions http://www.iaauk.london/events/iaa-mentoring

DevelopHer – Elevating women through community based opps http://www.eepurl.com/bJAKKL

Creative Mentor Network http://www.creativementornetwork.org

Mediatel Speed mentoring http://www.mediatel.co.uk/newsline/2019/05/02/sign-up-for-free-speed-mentoring-2/

There are others no doubt, so add in the comments if you want to keep it all in this article. Bottom line, there is the chance to give your time, and there are different routes you can take, but for me it is time to focus and I am excited to explore how I can help!

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Mediatel Video interview on Ad Fraud

Advertisers should be asking the tougher questions of everyone on their plan and seek out value and not just lower prices. An interesting couple of panels at Mediatel event showed that there is still too much fixation on the wrong topics and mainly those related to agency business models and not the wider marketplace.