Blink and you will miss it! A quick interview for @EmergingSpaces on programmatic at @AW_Europe
Welcome to some photos of the last few months to liven up my blog. It has been a crazy few months but incredibly exciting and met some very cool and bright people that make life os interesting.
The first sights of Cannes, the main event and the Publicis entrance..one was visited more than the other..
Power ladies on one panel – Carolyn Everson of Facebook, Laura Desmond of SMG, Erin Clift of Spotify and Wendy of Coca Cola – not bad..
The juxtaposition of the classy Seb Fontaine against the Gutter Bar, we did both very well, great night with Spotify.
The Rubicon Panel at Le Rooftop, Cannes, the worlds leaders of Trade desks talking the talk. It was hot!
The Eden Roc outside of Cannes, beautiful spot for an evening meal with a few old friends, colleagues and new friends
Doubleclick Client Advisory Board in Los Angeles – St Regis. Amazing venue and more announcements from Google. I also had my five minutes in the spot light!
Google Zeitgeist – the amazing collection of people, politicians, genius types, robots and Jesse J – standard!
Publicis Investor Day – the great and good of Publicis all at LBi
CES – More to add here but suffice to say this was the hardest bit to get through
The two days ended with a great talk from one of the godfathers of digital – Scott Ferber. Founder of ad.com the worlds most successful ad net and now founder of Videology. The guy is both crazy and unbelievably bright, engaging and down to earth.
Two tough days of Audience On Demand and VivaKi bonding, I probably did not plan it brilliantly by accepting an invite from Google to take all 28 of us to the IAA Summer ball! There were some tired faces on day two but it was the right thing to do. The team had a great time.
We had people from UK, France, Italy, Dubai, Spain, Germany, Belgium, Netherlands, Sweden and Poland. Too many teams claim to have resource and capabilities in different markets but that means clicking the geo buttons on their DSPs. We have established teams now driving markets forward and it’s exciting to see in action.
There are an amazing amount of similarities between markets, there is a curve of adoption that I believe is reflected in most markets but only where companies are pushing the market. It looks very different if you are a follower. Our teams in Dubai for instance are not pushing they are creating it, I highlight it as the entrepreneurial spirit that makes the people in The Vivaki Nerve Center different.
The two days ended with a panel with Stewart Easterbrook, CEO SMG UK, Matt Roche of Weborama, Ryan Jamboretz of Videology, Jon Slade at the FT and Jason Bigler of Google painted a picture for the markets to take back of a world in which programmatic buying and RTB was going to be fundamental to all their businesses.
This Monday sees a new home for us all. We have enjoyed being part of the SMG team at Whitfield street but very excited about having our own office. It has been two years and 4 months of hard work that has taken us to this point and it feels like the time is right for expansion. I do need to get rid of the curtains though!
The market is still moving fast with acquisitions and evolutions and indeed people moves. Interesting to see Damian Blackden move to Adnologies this week, showing that data and exchanges are still pulling the talent to them and we continue to meet with a myriad of tech companies all trying to carve out their space.