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New Facebook push notifications will mean mobile dominates FB usage, even in the office

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Marco Bertozzi:07:01:10
Discussion around whether or not Facebook should be banned in the office has pushed more and more people towards using mobile as the primary route to Facebook interaction. The numbers are impressive about how much people update their status via their mobile.

Now work will arguably be more interrupted than ever as people to take up Facebook’s new 3.1 update that allows push notifications to your iphone. At least before people often left FB open on their screen and could see messages easily, now they will be shovelling through their bags and desks as their phone beeps with that expectant moment when you wonder which of your friends has sought you out! The facts according to Razorfish annual study – Razorfish Feed – are scary for the workplace, apparently the average connected person updates their FB pages every 37 minutes, the full report can be found here:

Click to access Razorfish_FEED09_Webinar.pdf

Facebook is part of life now so I think offices that ban its use need to get over it as it is here to stay and part of our communication, I would rather see banned the trend of recent years of everyone wearing headphones at work. It is the most depressing of sights to see a bank of people all with headphones, no one learning from each other, no one knowing if your team member is talking utter rubbish on the phone. The office has changed, lets worry about things that stop people communicating rather than things that encourage it.

iPhone app for Linkedin upgraded

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Marco Bertozzi:31.12.09
After what seems an eternity Linkedin have at last upgraded their iPhone application to a more sophisticated and user friendly version. I am not sure why this has taken so long when you know how many new versions have been produced by the other social networking services.

Every button provides a well known Linkedin service

What is strange is that Linkedin really should have been ahead of the game as their game is business networking and the iphone could have been a valuable piece of armoury for Linkedin if they had got this service up and running quicker. All the stats indicate that Facebook users do most of their updates via their mobile, this is something I am sure Linkedin are well behind on.

The most interesting option is the ability to Bluetooth profiles between users which would have been invaluable as all the networkers converged on the conferences around the world, iphone in hand. I think there could be more options based on geo based searches, a little like the way Twitter has transformed conferences by people following each other as they tweet, could Linkedin not have a similar option for those using Bluetooth and within range?

Anyway it’s here now and it’s a good layout, a little too similar to the Facebook layout but at least a lot simpler than before. They have broken out all the various things you can do with Linkedin and given each one of them a button so now the application 100% replicates all you can do on the PC which has to be a good thing. Now they just need to make the most of what mobile can offer.

The portal could be back..

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How on earth do you stay in touch with all of your communications? So whats normal nowadays? Facebook, Twitter, Linkedin, your blog? News feeds from wired, trade news, world news etc etc. I think that the world is getting out of hand in terms of comms solutions.

How right then that AOL, Yahoo and more recently MSN are simplifying their pages and letting in the competition to allow us to connect to all of our accounts from one page. This would have been unthinkable a few years ago, when I was working on a film release the film maker had a promotion site made by Yahoo and therefore contained its logo, even this was not allowed on the MSN site at the time. How the world has changed, but it needs to!

The idea of a Portal is never more relevant, perhaps more relevant than when the portals genuinely ruled the digital waves. I could see these portals gaining back share with the advent of letting people add their own widgets. Yahoo / MSN and the like need to go even further down the road to the likes of netvibes and their many lookalikes

and allow absolutely all the links you could ever want on your page, become like them except you have content, news, entertainment etc. The Portal is back, lets hope they make them better than ever because all i know is I need one place to go to, not 5 or 6. On that point, I have to say that I am thoroughly disappointed with Linkedin external linking strategy, they have one of the poorest iphone applications, they have a useless netvibes widget – what are they doing, they are meant to about being a business network, they need to speed up this part of their developments..