zenithoptimedia

My new role at Vivaki Nerve Center , EMEA

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Marco Bertozzi:03.03.2010
After a break of three months I have very recently secured a new role at Vivaki Nerve Center. I set out to find a role that was at the heart of the world of digital and I am pleased to say this role 100% achieves that. I am also excited about the fact that we are still at the formative stages for the Vivaki Nerve Center and that I will be part of the definition and growth of the unit.

http://www.mediaweek.co.uk/news/994625/Marco-Bertozzi-hits-nerve-VivaKi/?DCMP=ILC-SEARCH

In the last three months I have spoken to many agency folk around the market and its been a fascinating view on the market. All the major agency groups are investing in their parent group offerings, seeing the benefits of aggregation of skills, knowledge, technology and of course media investment. I hope that as part of the VNC I will be working in what will be the future for Publicis Groupe and help lead the change.

As I have written about previously I believe that the one thing that is for certain is that technology and changing trading methods will alter the way agency groups structure around digital planning and buying. The role of the ‘media schedule’ will be less relevant when in fact we should be buying audiences regardless of their location or site they are visiting. Trading will be about buying at the best price to deliver the relevant ROI not about the fact you bought 10million impressions at a set price earlier in the month and that will combine search and display in all its formats.

On top of that we are of course dealing with the huge changes coming from mobile, social and video, three huge topics that we have to make a success of in our marketing solutions. I am constantly on my iPhone and Nexus one, I surf, blog, update and find information and there are many like me so our solutions need to be making the most of that audience. I believe we have a way to go in that arena as an industry, I look forward to working with Phonevalley and others in implementing these new strategies.

Whether it be social media, mobile or straight forward impression buying we also need cutting edge tracking and reporting solutions and I look forward to working with our partners and Groupe companies in helping us to deliver intuitive, useful and accurate reporting suites to help us across Search, display, video and social.

Having just spent a few days in San Francisco its clear there is an enormous amount to be getting on with, some tasks more straight forward than others but all equally exciting. Our strategic partnerships are going to really create some amazing opportunities for our clients and there will no doubt be more to come. I work in a group of amazingly talented companies including Razorfish, Digitas, Performics and many others so this should be an exciting times and I cant wait to start.

There is nothing like memory lane

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Yesterday saw a small reunion at The Dudley pub in Paddington. The Dudley was the spiritual drinking home of Zenith Media as it was. Yesterday some of its most loyal supporters returned to have a quick drink there before moving on to other Paddington favourite haunts.

The reminiscing and story telling was in full swing and it was a great day but left you realising how much media has changed from the days back in the shed @ Paddington. ZO is now all grown up with shiny offices on Charlotte St, along with many other agencies in the area, many of our group had left ZO and interestingly often from agency to media owner which shows how much the skills between agency and media owner are blurring as they become more and more strategic in their approach as well as more central to discussions with clients as clients look to involve content and conversation in their approach to reaching people.

All in all though, it was good to discuss some of the bigger issues which I would be prohibited from raising here but focused on JF and TS quite a bit and of course not to mention JH and KH.